Here is a guide on how to use those specific features effectively.

1. Competitor Recon (Competitor Reconnaissance)

This tool is designed to look at a specific industry niche and tell you who is winning on Google and why. It uses Google Search to find the top players and analyzes their strategy.

Here are some examples of what you can type into the Industry / Niche and Specific Focus fields to get good data:

• Example 1 (E-commerce):
  • Industry: Sustainable Clothing
  • Focus Area: Men’s activewear
  • What it finds: It will look for brands like Patagonia or smaller eco-brands, see if they are ranking for “recycled fabrics” or “ethical labor,” and tell you their main selling points.
• Example 2 (Local Service):
  • Industry: HVAC Repair in Austin Texas
  • Focus Area: Emergency 24/7 service
  • What it finds: It identifies the top local companies and checks if they are winning because of their reviews, their “fast response” guarantees, or their blog content about AC maintenance.
• Example 3 (Software/SaaS):
  • Industry: Project Management Software
  • Focus Area: Features for creative agencies
  • What it finds: It might compare Asana vs. Trello vs. Monday.com specifically regarding how they market to designers and creative teams.

Why use it? To find “gaps” in the market. If all your competitors are writing about “Cheap prices,” you might spot an opportunity to rank by writing about “Premium quality.”

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2. Brief Generator

The Content Brief Generator is a tool for planning articles before you write them.

In SEO, you shouldn’t just guess what to write. You need to know what Google is currently rewarding. This tool scans the top 10 results for your topic and builds a blueprint (a “Brief”) for you.

What is it used for?

• Writers: If you hire a freelancer, you give them this brief so they know exactly what headers to use, how long the article should be, and what keywords to include.
• Yourself: It stops “writer’s block.” Instead of staring at a blank page, you get an outline instantly.
• Ranking: It ensures your article covers the same depth of information as the current #1 result on Google.

Example of how to use it:

• Topic: How to start a coffee shop
• Target Audience: First-time entrepreneurs with low budget
• Result: The app might tell you:
  • Title Suggestion: “How to Open a Coffee Shop on a Shoestring Budget (2025 Guide)”
  • Word Count: “Aim for 2,500 words” (because the competition is long).
  • Outline: It will suggest headers like “Equipment Checklist,” “Permits & Licenses,” and “Finding a Location.”

here is how you can get the most value out of the other two features:

1. Competitor Recon (Reconnaissance)

This feature helps you understand the “Market Landscape.” Instead of checking specific rankings, it looks at the industry as a whole to see who is winning and why.

Examples of what to enter:

• Scenario A (Your Niche):
  • Industry: Web Design Agencies in Pennsylvania
  • Focus Area: Small Business Packages
  • Result: The AI will find the top 3-5 agencies ranking for this, analyze their offers (do they offer free hosting? SEO included?), and tell you how to position your offer to beat them.
• Scenario B (E-Commerce):
  • Industry: Luxury Coffee Beans
  • Focus Area: Subscription Models
  • Result: It will look at competitors like Blue Bottle or Trade Coffee to see how they structure their subscriptions, so you can copy their best tactics.
• Scenario C (Local Service):
  • Industry: Roofing Contractors
  • Focus Area: Customer Reviews and Guarantees
  • Result: It identifies if competitors are winning because they offer “50-year warranties” or “24/7 storm response,” giving you a specific angle to market.

2. Brief Generator

This is your Content Strategy tool. Before you or a writer creates a blog post, you use this to generate a “blueprint” based on what Google already likes.

Why use it?
If you write an article blindly, you might miss key information that Google expects. This tool scans the current Top 10 results and builds an outline that covers all the necessary bases.

Examples of what to enter:

• For a Blog Post:
  • Topic: Custom Web Design vs Website Builders
  • Target Audience: Non-technical Small Business Owners
  • Result: It will give you a title like “Why Wix Might Be Killing Your Business,” suggest a word count (e.g., 1,500 words), and give you headers like “The Hidden Costs of DIY” and “SEO Limitations of Templates.”
• For a Service Page:
  • Topic: SEO Services for Dentists
  • Target Audience: Dental Practice Managers
  • Result: It will outline a landing page structure that includes “Patient Acquisition Costs,” “Local SEO Importance,” and “Case Studies,” because that is what high-ranking pages contain.

Summary:

• Rank Tracker: “Where am I right now?”
• Competitor Recon: “Who am I fighting against?”
• Brief Generator: “What should I write to win?”